The Brain Capital Movement

There is a global movement putting Brain Capital at the top of the corporate agenda. We’re playing an active part in this movement.

Brain Capital sits at the core of how organisations perform, adapt and grow. It shapes how people think, decide, collaborate and create value, every day, in every role.

The World Economic Forum and McKinsey defines it as brain health and brain skills, the cognitive, emotional, and social capabilities that determine how we think, adapt, and perform under pressure. In a world shaped by AI, complexity, and constant change, these human capabilities are no longer secondary. They are the foundation of decision-making, collaboration and sustainable high performance.

The flow²thrive Brain Capital POV

We think Brain Capital is broader than health and skills. Our model, built to help leaders and People Professionals to strategically assess and transform towards more brain positive organisations.

 
 

The Brain Capital Framework provides a brain-centric, holistic approach to the human elements at work.

It focuses on six Brain Elements:

  1. Brain Focus: our focus and attention

  2. Brain Technology: the technology & tools we use

  3. Brain Skills: our knowledge & experience

  4. Brain Health: the health & wellbeing of our brains

  5. Brain Energy: how we fuel our brain

  6. Brain Processes: the way we use our cognitive abilities

The Brain Capital Framework is supported by a suite of tools proven to facilitate more brain healthy, sustainable and impactful working practices.

A growing global ecosystem

 
 

There is a growing ecosystem globally of collaborative groups, research institutions, corporations, startups and individual practitioners who are all playing a significant role in this movement. Some of them are listed here.

Brain Capital Alliance

Center for Brain Health

Business Collaborative for Brain Health

World Health Organisation

European Brain Council

 

Upcoming Brain Capital related events

 
 

What will it take to turn Europe into the world’s leading Brain Economy? A key question that will be addressed.

We will be part of and contribute to the panel: The Brain Advantage: Towards a Brain-Positive Organization

More info and how to register here